“To innovate, you have to break the rules”
Independent Luxury – The Best Seller
Long live the Independent !
First book dealing with Luxury Independent brands, Best Seller “Independent Luxury” – published by Palgrave Macmillan – focuses on the characteristics and expertise of these independent brands and family businesses. And ENCELADE-1789 is one of them. A full chapter in the book is dedicated to the very innovative and exclusive ENCELADE-1789 cufflinks. A must-have!
In an hostile industry where big groups are kings, these smaller brands need to intensify their ingenuity to become famous and to show their exceptional aspect to the world. In this way, Jonas Hoffmann and Laurent Lecamp, both experts in the Luxury Industry world, share in this book their studies and observations. The result is a new strategic approach to Luxury, as well as innovative strategies that are made available for independent Luxury, so they can impose themselves.
A touch of folly
Because one day a child put his eye to a telescope;
because a family came together over a common project;
because to innovate, you have to break the rules; because no great genius
has ever existed without a touch of folly.
For all these reasons, the ENCELADE brand was born.
A major innovation inspired by the Universe, advanced technology, a patented design,
and care worthy of the Haute Horlogerie Foundation.